Choose Date:1993 - 1995 1996 2001 2003 2005 2007 2010 2011 2014 2015 2016
1993 - 1995
From the waves to the dirt tracks!
With the jet ski business booming, Peter and John decided to expand into driving activities. They acquired a driving centre, hiring out quad bikes, 4x4s and Honda Pilot buggies.
1996 - 2000
Expansion: The "HotWheels" Effect!
The off-road driving centre sparked a fast expansion and we moved to a bigger site in Nottingham to accommodate our increasing staff numbers and growing collection of vehicles. We expanded into the wedding, corporate events and team building sectors with the launch of three new websites:Stagweekends.co.uk Henweekends.co.uk Actiondays.co.uk
The original BBC It's a Knockout.
This year was a huge one for us as we acquired the original BBC It's a Knockout. We brought Britain's much-loved tournament back to life by organising events for private and corporate clients in locations around the UK.
2002 - 2005
Hen and Stag Boom
Stagweekends.co.uk was such a big hit we decided to expand further by offering stag and hen party weekend breaks, activities and accommodation across Europe. A travel agency was purchased, the website Stag.com was born and our staff numbers rocketed. Two new directors joined the board. Martin Stephens took control of the corporate events division, with Simon Queripel in charge of logistics.
Aladdin’s Cave continues to grow
We moved to our current 15000 sq. ft. headquarters in Langley Mill to accommodate our ever expanding workforce and collection of vehicles and event equipment. This was the year we became Spanish stag party and hen weekend specialists. Additional websites were purchased to strengthen our position in the market. More space was needed and we also purchased a further 200 sq. ft. building and more parking space.
2009 - 2010
We took to the seas
This was a landmark year in our company history. We took It's a Knockout to India in a ground breaking deal with Kooh Sports - our biggest deal to date. In July of 2010, Kooh Sports contacted John Tarr with a request to adapt our version of It's a Knockout for an Indian audience. Following intense negotiations, we created 14 games and built bespoke equipment. On delivery, an Off Limits manager flew to India to train staff and assist with the launch. Our yacht charter business was also formed with one Yacht based in Barcelona and three yacht charter websites created for the Spanish market.
2011 - 2013
European Offices open
We expanded into Europe by opening a permanent office in central Barcelona. This enabled us to manage the 450 groups placed in Barcelona per year more effectively. Another landmark year, 2013 saw us expand yet again by entering into a partnership with the De Vere Belton Woods business and leisure resort in Leicestershire. This enabled us to run a second off-road activities site, offering everything from archery and shooting to quad biking and Segway sessions.
21 years old
2014 was another mammoth year for us, with staff increasing on a monthly basis to cope with business demand. This year saw the launch of Totally Wiped Out our brand new game day with games inspired by Total Wipeout and we will also take the famous It's a Knockout to Barcelona. So now you can have even more fun in the sun. So with more It's a Knockout's than ever before, arranging even more Hen and Stag parties worldwide and Corporate events still on an increase it's going to be busy. Not to even mention the launch of our new games, sites and events. In our 21st year of business it's great to see the business still growing at such a rate.
Enter Escape Rooms
What a year! 2015 saw the creation and launch of Escapologic, the most immersive escape rooms in Nottingham. Designed, built and run by us, this has been a smash hit, with rooms booked up months in advance. It was a great year on the corporate side of the business, with a new events centre opening at the stunning Farncombe Estate, located in the rolling hills of the Cotswolds. The corporate activities and events portfolio expanded, with fresh and innovative experiences like bushcraft survival, cocktail making, and amazing animation. Totally Wiped Out Birmingham was such a success that we took the decision to launch it in Nottingham as well. It's a Knockout team events continued to be incredibly popular, so much so that additional destinations were added: Newcastle and Edinburgh. It was a bumper year for hen and stag parties. New locations and fresh activities were added to our UK and European sites to give groups greater choice and inspiration.
Global HQ Expansion
Exciting times ahead! It was a strong start to 2016, with the launch of Totally Wiped Out Sheffield. Our corporate team expanded into the mindfulness sphere, with new activities based around wellness and wellbeing. Escapologic did so well in its first year and received such a positive response that we are launching more escape rooms in additional UK locations. With more activity centres planned and lots of new activities and destinations for stag and hen weekends in the pipeline, 2016 is already shaping up to be a brilliant year.